How H-Squared Wellness Converted Over 91% of Opt-Ins Into Booked Calls Using Meta Ads, Cold Email, SMS, and Automated Follow-Ups in Just 6 Weeks
Executive Summary
H-Squared Wellness needed to generate qualified leads for their flagship 6-Week Challenge program. From May 15 to June 27, 2025, we ran a multi-channel campaign combining Meta ads, cold email, SMS, and automated follow-ups, all designed to drive leads into a simple, high-converting funnel.
The campaign brought in 53 opt-ins, with over 91% converting into 48 booked calls. It also resulted in a 9.2% total funnel conversion rate from unique visitor to booked call. This is an outstanding result in the fitness industry, nearly double the typical benchmark of 2–5%, showing that the campaign significantly outperformed industry standards.
The result was a reliable pipeline of committed prospects ready to take action.
Client Background
H-Squared Wellness is a U.S.-based health and fitness coaching business offering structured programs like their popular 6-Week Challenge. They specialize in helping people create lasting lifestyle changes through coaching, support, and accountability.
- Industry: Health & Wellness
- Size: Small Business
- Location: United States
- Programs Offered: Fitness and nutrition transformation programs
The Challenge
Before launching their next 6-Week Challenge, the H-Squared Wellness team needed to solve a few key problems:
- Inconsistent and low-quality leads from previous campaigns
- Low follow-through rates after opt-ins
- Manual outreach taking too much team time
- No process for recovering lost leads due to no-shows or cancellations
They needed a marketing system that didn’t just generate leads but moved them forward.
The Solution
To address their challenges and ensure strong conversions, we implemented a full-funnel lead generation and follow-up system:
Meta Ads (Facebook & Instagram)
- Targeted paid ads to attract cold traffic from their local audience with engaging creative and clear program benefits.
AI-Powered Contact Finder for Custom Audiences
We leveraged our proprietary AI contact finder to help Meta identify and create hyper-targeted custom audiences—those with higher purchase intent. This gave our ads a competitive edge, resulting in more qualified leads and better ROI.
Cold Email & SMS Campaigns
- Strategic outreach to cold lead lists with personalized messaging and strong calls to action directing them to the funnel.
- Helped supplement ad traffic and reach a wider audience.
3-Step Funnel
- Simple opt-in form → booking calendar → thank-you page.
- Streamlined to minimize drop-off at each stage.
Automated Follow-Up Sequences
We built automation to:
- Nurture opt-ins who hadn’t booked yet
- Follow up with cancellations and no-shows to encourage rebooking
- Sent reminders and confirmations to reduce drop-off
This created a seamless, hands-free lead nurturing system that worked 24/7.
The Results (May 15–June 27, 2025)
Here’s what we achieved in just 6 WEEKS:
Key Insights:
- Out of 53 opt-ins, 48 booked calls = 91% of opt-ins converted to booked calls.
- Out of 522 unique page views, 48 booked calls were made—resulting in a 9.2% total funnel conversion rate from unique visitor to booked call. This is an outstanding result in the fitness industry, nearly double the typical benchmark of 2–5%, showing that the campaign significantly outperformed industry standards.
Imagine waking up to booked calls from motivated leads every single day. That’s the power of a funnel that works for you 24/7.
Want to turn cold leads into booked appointments (and rebook your no-shows too)?
Let’s build a funnel that works even when you’re offline.