How we helped a Hypnotherapist Generate a 26.87% Lead Conversion Rate in Less Than 2 Weeks Using Ads and Automation
Executive Summary
Transcend Mind, a growing mental wellness brand, launched its new program, General Hypnotherapy, with a mission to help people overcome mental roadblocks and improve well-being through guided hypnotherapy sessions. However, the brand needed a fast and efficient way to validate interest, build a lead list, and book calls with minimal manual effort.
We implemented a multi-channel outreach and nurturing system using Facebook Ads, cold email, SMS outreach, and automated follow-ups. In under two weeks, the campaign generated 18 qualified opt-ins and achieved a 26.87% conversion rate on the “Book a Call” page, confirming strong interest in the program and setting the stage for successful bookings.
Client Background
Transcend Mind is a mental wellness company that specializes in offering hypnotherapy programs to help individuals with anxiety, stress, and mindset shifts. The client is based online and serves an international audience of professionals and individuals seeking non-traditional mental health support.
The Challenge
The main challenge was launching a brand-new program (General Hypnotherapy) with no prior audience base or validation. The client needed to attract qualified leads, book calls, and gauge interest in the offer fast, without spending months building organic reach. Manual lead generation or scattered follow-ups were not sustainable, so automation and conversion were top priorities.
The Solution
To solve this, we rolled out a full-funnel marketing system in three phases:
Lead Generation
Facebook Ads targeting interest-based audiences looking for alternative mental health solutions.
Cold Outreach
Cold email and SMS campaigns to reach out to relevant, opted-in leads.
Automation
Automated follow-ups and nurturing through GoHighLevel (GHL), including email and SMS sequences to encourage booking.
The Results
📈 93 total visits to the “Book a Call” page
✅ 67 unique visitors
🧠 18 opt-ins, resulting in a 87% conversion rate on that step
📞 19 visitors reached the Thank You page, showing strong call interest and follow-through
⏱️ Campaign duration: Less than 2 weeks
In the hypnotherapy and wellness space, industry opt-in rates typically range from 5% to 15%, especially for cold or awareness-stage campaigns. Achieving a 26.87% opt-in rate not only exceeded industry averages but also validated that the messaging, offer, and funnel were highly effective.
This result is especially impressive for a new program with no prior audience, showing that the campaign successfully captured attention and built trust fast.